4 years old and still sneezing!

WOW! freshbaked is four years old today ... Happy Birthday! Thank you to everyone who has been involved in making freshbaked such a success to date.

Four years ago freshbaked was nothing more than an idea with a big vision attached to it, now at freshbaked we cultivate ideas and believe that ideas that spread are more likely to succeed than those that don't.

However how do ideas spread?

Thinking this thought through we struck on the idea of the commom cold bizarrley, but more specifically ... sneezers! Sneezers are the key spreading agents of ideas. These are the people who tell all their colleagues and friends about a new product or service.

Sneezers are the ones who launch and maintain ideas. Early adopters maybe the first to buy your product, but if they're not sneezers as well, they won't spread your idea.

So how have we created an idea that has spread?

We have done it by not creating a product for everybody, because that is a product for nobody. The everybody product are all taken and the sneezers in these huge markets are few and far between, however we have segmented off a chunk of the mainstream and have created an idea that is so focused that it has excited everyone involved with it!

Without our sneezers freshbaked would not be where it is today as great companies get talked about and that's what we want to be ... great!