Yolk crack it with media company

Yolk crack it with media company Specialist recruitment company Yolk Sales Recruitment has formed a strategic partnership with independent media company Zeffa to assist the company in growing its media sales team as part of an ambitious expansion pla

Yolk Sales Recruitment will work with the Cardiff-based company that specialises in the planning and buying of advertising campaigns, to help them recruit six additional sales staff as it continues to expand its presence in south Wales and beyond over the course of the next two years.

As the first recruitment company in Wales to specifically recruit for sales positions, Yolk Sales Recruitment has quickly established itself in the market through providing businesses with strong sales staff to help them through the economic downturn.As the company enters its second quarter since forming at the beginning of the year, the strategic partnership further strengthens the company’s position and reputation within the Welsh business community.

Dale Williams, managing director of Yolk Sales Recruitment says: “Providing a niche service within the recruitment market sets us apart from our competitors. As a business providing specific industry experienced sales candidates, we delve deep into candidate backgrounds and concentrate heavily on achievements they have attained prior to presenting these to our clients. This gives our clients a tangible base with which they can make judgements on candidates they would like to interview, saving them valuable time.

“In order for companies to stand out from their competitors in the current climate and continue to attract new custom, strong sales skills are becoming heavily sought after, with companies needing to sell smarter and more intelligently.

“We are completely committed to providing a value-added service which will enable Zeffa to focus on expanding the company, whilst we concentrate on finding highly talented candidates who have the experience required to help them achieve their goals over the next two years. This partnership reflects the importance we place on building and maintaining strong relationships with our clients.”

On the strategic partnership, director of Zeffa, James Robinson says: “Specialising in the planning and buying of advertising campaigns we rely heavily on a strong team of talented sales people. This agreement between Yolk and ourselves demonstrates our ongoing focus to ensure we employ the best media sales consultants as possible, providing added value for our clients. We are delighted to be working with Yolk and look forward to developing our relationship over the coming months.”

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