New Devils season is off to a fast start with fans

As the global economy starts to show signs of recovery, Wales' only ice hockey team, The Cardiff Devils, is withstanding tough market conditions by achieving strong attendances during its first six games.

Fans of the Cardiff-based team have consumed the first home matches of the 2009/10 Elite League season building on the strong momentum it built during the 2008/09 season, the first year that Matt Burge, CEO of CommsDirect took over the reins.
 

Attendance at the first six matches was 27 per cent higher than after the first six matches of the last season, where Burge, who recently set up not-for-profit business consultancy Collateral Thinking, was instrumental in improving attendance figures by 17 per cent on the previous year.
 

Since launching the new generation Cardiff Devils last year, Mr Burge has made a number of improvements to the management and the team and there has been investment into improving the match night experience, rebranding the cardiffdevils.com website and introducing Devils TV for the very first time.

Added to this all of the team’s main sponsors from last season have renewed for another year and in some cases increased their investment, while new partners including title sponsor freshbaked have been brought on board.

He says: “We’ve had a tremendous start to the new season - attendance figures are up on last year, we have new sponsors in place and the team is performing well. When the economic downturn hit, we were acutely aware that the real effects would start to be felt this season, however thanks to our loyal supporter base, strong attendances achieved during the first six home games has provided some welcome degree of comfort.
 

“We’re also truly grateful to our sponsors for this year. It is extremely important for us to have the right companies working with us as we see it as more of a partnership rather than a sponsorship that has mutually beneficial opportunities for both parties involved and we know that without their support we couldn’t achieve this amount of success.
 

“Furthermore, if we maintain the progress we have made to date, we are on course for an amazing success story in a time of credit-crunch headline domination. Even more impressive is that attendances in our sport increase post-Christmas, meaning with continued marketing activity and positive business relationships, we are aiming for sell-out territory.” 

For further information on this press release, please contact freshbaked PR and ask to speak to a PR consultant. freshbaked PR provides public relations consultancy for fast growing companies in Cardiff, Swansea, Newport, Bristol and along the M4 corridor of England and south Wales.

Our sister company Limegreentangerine augments our offering with the provision of graphic design, website design, advertising, branding and corporate communication solutions using printed and digital media.

We work with this leading graphic design agency on Google search engine optimisation projects to make sure our clients achieve the SEO results they need using natural search keyword strategies, and targeted pay per click campaigns. We will soon be launching a new service for our clients in the Cardiff & south Wales region and the Bristol & South West region for businesses looking to maximise their coverage in Wales from PR and marketing in association with the London 2012 Olympics. Please contact our public relations Cardiff office for more information on PR campaigns.

The public relations potential of the 2010 Ryder Cup in Newport, and the 2012 London Olympics will add value to the work of partner company Total Sport Management, which specialises in the public speaking and personal appearance bookings for celebrity Welsh rugby players from teams including Newport Gwent Dragons, Cardiff Blues, Neath Swansea Ospreys and Llanelli Scarlets.

freshbaked Public Relations can provide the full public relations support required to maximise the appearance of a Welsh rugby player at your corporate hospitality, or in advertising, PR or marketing campaigns. freshbaked PR is a full service public relations company based in Cardiff which represents a number of public sector and private business and charity clients in Cardiff, Swansea and Bristol, as well as Newport in south Wales, home of golf’s 2010 Ryder Cup at the Celtic Manor Resort Hotel.

For clients based in Cardiff public relations agency services are provided from our public relations department in The Maltings office near Cardiff Bay and Cardiff city centre. Newport public relations agency services and Bristol PR agency offerings can be delivered on site for the client if required.

Please contact us to find out more about our Bristol public relations agency and Newport PR agency offerings.