Credit crunch: disaster or opportunity?

With the recession, plummeting house prices, redundancies, banks running out of lenders to support them and the general economic slowdown of business and consumer spend, it is understandable that most are not viewing the credit crunch favourably.

However, one local business believes the present landscape can be viewed as an opportunity. While traditionally when times get tough organisations tend to reign in any activity, even sales, Yolk Sales Recruitment urges that this is exactly the time to take advantage of other business’s missed custom and ramp up sales activity to its fullest.

The British Chamber of Commerce (BCC) has backed up this point by advising that businesses should be focusing on customer service during the recession in order to boost profits and this can be done by recruiting skilled employees for sales jobs.

Director of Yolk Sales Recruitment Dale Williams says: “The challenging economic conditions means it has suddenly got harder to win new business, but if you think about it there are plenty of opportunities to capitalise on the missed custom of businesses that have shut up shop. A business that ceases trading would have had clients, and those clients are ripe for new suppliers to contact and to win a proportion of their business. Selling has not only become more important, but it has suddenly become more interesting.”

The advice from Yolk is that companies need to sell smarter and more intelligently, to win more with less, and in turn increase their market share so that when the economic tide turns and growth begins again, it will be these businesses that will end up with a far greater slice of the action.

Continues Dale: “Combining hard work, with intelligent and organised sales techniques whilst having a measured approach to sales and targeting specific industry and sectors businesses will be able to maintain sales and cut costs at the same time. The current economic environment can allow sales team to stand out, to show themselves as recognised consistent achievers and to continue to attract new custom.

“In a boom economy, sales skills remain essential for survival yet are not always recognised for their worth. In a recession, however, sales skills become sought after and crucial. Sales skills are not easily recognised when selling is about taking orders but if the sale requires skill, diligence, negotiation, good relationship building and resilience, the salesperson becomes a business’s most valuable asset.”

Established in January 2009 by business partners Dale Williams and Duncan Powell Yolk Recruitment provide specialist expertise and a bespoke sales recruitment service to companies across the Welsh business community.

For further information on this press release, please contact freshbaked PR and ask to speak to a PR consultant. freshbaked PR is a full service public relations company based in Cardiff which represents a number of public sector and private business and charity clients in Cardiff, Swansea and Bristol, as well as Newport in south Wales, home of golf’s 2010 Ryder Cup at the Celtic Manor Resort Hotel.

The public relations potential of the 2010 Ryder Cup in Newport, and the 2012 London Olympics will add value to the work of partner company Total Sport Management, which specialises in the public speaking and personal appearance bookings for celebrity Welsh rugby players from teams including Newport Gwent Dragons, Cardiff Blues, Neath Swansea Ospreys and Llanelli Scarlets. freshbaked Public Relations can provide the full public relations support required to maximise the appearance of a Welsh rugby player at your corporate hospitality, or in advertising, PR or marketing campaigns.

Our sister company Limegreentangerine augments our offering with the provision of graphic design, website design, advertising, branding and corporate communication solutions using printed and digital media.

We work with this leading graphic design agency on Google search engine optimisation projects to make sure our clients achieve the SEO results they need using natural search keyword strategies, and targeted pay per click campaigns.

For clients based in Cardiff public relations agency services are provided from our public relations department in The Maltings office near Cardiff Bay and Cardiff city centre. Newport public relations agency services and Bristol PR agency offerings can be delivered on site for the client if required.

Please contact us to find out more about our Bristol public relations agency and Newport PR agency offerings. We will soon be launching a new service for our clients in the Cardiff & south Wales region and the Bristol & South West region for businesses looking to maximise their coverage in Wales from PR and marketing in association with the London 2012 Olympics.

Please contact our public relations Cardiff office for more information on PR campaigns. freshbaked PR provides public relations consultancy for fast growing companies in Cardiff, Swansea, Newport, Bristol along the M4 corridor of England and south Wales.