How does PR differ from advertising?

The main difference is that PR generates free editorial coverage in the media as opposed to paid-for coverage through advertising.

As it not perceived by the public as being paid for, public relations often carries more credibility and can have more impact than advertising. The press is influential - being quoted or featured in an article will portray you as the authority or expert. Most industry experts say that media coverage generated through PR is worth three times more than the cost of buying the space through advertising.

Unlike advertising, public relations needs to be a sustained effort. At freshbaked™ PR , we take a drip feed approach to generating coverage to ensure that your company gets noticed.

Why do you need Public Relations support?

Your company’s public image is a valuable asset that can attract or put off potential clients and opinion formers, which is why it is so important to communicate the right message about your organisation.

Keeping your business in the public eye reassures your clients or customers that they are right to use your service and can then have the add on effect of word-of-mouth recommendation.

PR can also help to increase the effectiveness of other forms of marketing.