Reactive News

If the local media near your business in Swansea, Cardiff, Newport or other location in south Wales, is aware of your existence, it is more likely that they will contact you for comment on issues relating to your business so they can put a local slant on a national story.

freshbaked™ PR will be monitoring the national press for stories to jump on the back of.
 

What to do in a crisis?

You may also be contacted by the press for a comment if something negative happens to your business or crisis, such as mass redundancies, occur.

Never deal with a negative story on your own as this may damage the reputation of your company. If you decide to take the phone call, avoid giving a comment or opinion. Instead, note down as much information as possible about the story, as well as the journalist's contact details, and contact freshbaked™ PRimmediately.

freshbaked™ PR will liaise with the media on your behalf, and issue any statements or manage any media interviews directly. To be ready for such occurrences, we recommend having a key spokesperson attending a media training session.
 

Photography

Newspapers want good pictures that enhance their pages and increase their readers’ interest. While they may commission their own staff photographers to take pictures, in most under-resourced newspapers, journalists welcome good PR pictures that help to tell the story.