It is important that photography not only tells the story, but is high quality enough for it to be published.

While freshbaked™ PR would always recommend using the services of a professional photographer, if you decide to take your own pictures, here are a few useful tips:

• Composition - anyone with a decent digital camera can take a photograph but what they don’t always get right is the composition. Make sure that your subject matter fills the picture area.
• Avoid busy pictures - concentrate on the subject matter and avoid or remove irrelevant items which interfere with the subject matter.
• Think creatively when composing your picture. Instead of shooting at eye level, try shooting overhead, waist-level or ground-level.
• Dress - make sure people are dressed appropriately and convey the right message about your organization.
• Number of people - avoid taking photographs of large groups of people, try to limit the amount of people to five
• Comparative sizes - if taking a picture of a very small object, try to give an indication of size if this is not obvious. Small objects should be posed with something that demonstrates how small it is, such as a human hand.
• Make sure your pictures are colourful.
• Make sure if you are taking photos of people, they look animated yet natural