Another way of evaluating PR activity is to look at the circulation and readership of the publications the coverage has been received in to calculate how many people have been reading about your business.

To ensure that the right messages are being conveyed about your organisation, freshbaked™ PR can also carry out a qualitative evaluation, comparing the key messages first set at the 'start of work’ meeting and the messages appearing in the press.
 

Media training

The media is one of the most effective mediums for communicating with a company’s target audiences. It is also one of the least controllable.

Dealing with the media can sometimes be uncomfortable. However, freshbaked™ PR can provide media training to staff to ensure that should they ever have to deal with the media directly, they portray themselves professionally and confidently. By anticipating potential questions and preparing answers, freshbaked™ PR can ensure that staff feel prepared to deal with the media which can significantly improve their ability to remain in control during any dealings.

Our media training courses are and interactive, and held at convenient venues in Newport, Cardiff and Swansea throughout the year.