E-PR/Online PR: Communicating over the web and using new technology to effectively communicate your PR communication with stakeholders.

Environmental Communications: PR sector specialising in communication on sustainable use of resources, environmental impact of business and corporate social responsibility.

Evaluation: Measuring the impact of a public relations campaign. This process is typically linked with planning and research.

Fees: The charges consultants and consultancies make for the time of their staff working on client PR campaigns, usually invoiced in regular monthly installments or quarterly in advance.

Financial PR: Financial services sector communications demanding understanding of consumers, their buying patterns and how to influence them, the position of companies in markets and corporate processes such as Initial Public Offerings (IPO’s), Mergers and Acquisitions (M&A’s), demutualisation and hostile bids.

Fundraising/Sponsorship: Looking for partners to provide financial support or support 'in kind' for an event or activity where both parties will benefit.

Healthcare Communications: PR sector specialising in public and private healthcare provision, including leisure health, effect of drugs and impacts of medical research.

In-House: PR Staff within a company or organisation responsible for the public relations function.

In-House Magazines/Newsletter: A tool to communicate with employees about news, issues and developments of interest to them about the organisation they work for.

Internal Communications: Organisational use of process communication to help achieve corporate objectives. Includes employee and shareholder communications.