Media/Presentation Training: Training to help when dealing with the various media (including television and radio), with journalists and when making a pitch to prospective clients.

Media Monitoring: Monitoring a company's PR coverage in the press, on TV and radio, and on the internet.

Media Relations: Dealing with and building up good working relationships with journalists from the broadcast and print media.

Pitch: A presentation of a recommended public relations programme, generally carefully researched and costed, which can take up to four weeks to prepare and for which some consultancies reserve the right to charge a fee if not subsequently appointed.

Press Office: A press office handles all media enquiries and puts out all company messages to the media on behalf of their organisation.

Press Release (also known as a News Release): Statement describing an event or item which is considered to be of sufficient interest to readers/viewers/listeners for an editor to publish reference to it.

Print Production: The process of producing printed material such as brochures, posters and leaflets.

Public Affairs/Lobbying: Those aspects of public relations communication involving relations with governmental or statutory bodies or their semi-official organisations through sophisticated use of political intelligence and pressure.

Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management.

Research: Finding out background information about a company, product or person to assist with a public relations campaign.