PR Jargon Buster courtesy of the Chartered Institute of Public Relations (CIPR)

A list of commonly used PR terms and their definitions.

B2B: Public relations marketing communication dedicated to providing information resources between businesses. Includes professional services, training, human resources and office supplies.

B2C: As B2B PR, but public relations activity between businesses and the consumer.

Community Relations: Corporate social outreach programmes designed to build relations and foster understanding of the role of the business to neighbours in the local community

Consultancy: Externally hired public relations services, either an individual consultant or a public relations consultancy or pr agency

Copywriting: the production of text for publications, advertising, marketing materials, websites etc. Most PR agencies employ specialists skilled with a direct and succinct writing style

Corporate Communications: Public relations for a corporation integrated as part of the company’s strategic PR objectives.

Corporate Social Responsibility (CSR): Borne from the belief that trade brings obligations, CSR makes companies responsible for their use of resources, both environmentally and socially. The role of public relations in CSR strategies is to communicate effectively to build corporate accountability and transparency.

Crisis Management: Having a plan in place that can be effectively actioned when something goes wrong for an organisation.