What is PR?

Public relations is about reputation - the results of what you do, what you say and what others say about you - Chartered Institute of Public Relations

Public relations builds, maintains and manages an organisation's reputation through internal and external communication.

It is a strategic function which employs tactical tools to implement defined objectives and communicate key messages.

The benefits that PR can achieve are wide and varied depending on what you want to achieve. They encompass awareness, educating, positioning and differentiation

Drip, drip, drip

Results don't happen overnight. We prefer to take the drip feed approach of despatching regular press releases and making calls to journalists to capture their imagination and get your company noticed.

Two things PR is not

Free publicity - You are buying our time, expertise and contacts

Spin - Good PR demands integrity because reputations take years to build but can be destroyed in an instant

Click here for our ‘Free Guide to PR’.

 

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