Fresh fusion for Cardiff businesses

Fast-growing business services provider freshbaked Group has strengthened its offering with a strategic merger with one of Wales’ leading design agencies.

Amalgamating with Cardiff-based limegreentangerine, the move builds upon freshbaked’s increasing capabilities which now span training, telecommunications, PR and design.

Established in 2002, limegreentangerine has grown under the leadership of its two directors Andy and Beverley Rees. A full-service creative design agency, limegreentangerine’s expertise lies in branding, marketing, digital marketing, and website design. Its clients include Oakwood Theme Park, CORGI, Flex Fuels Energy, Cavendish Online, DVS and eLINIA .

Along with increasing staff numbers to 43 and group turnover to £2 million, the merger will more significantly strengthen freshbaked Group’s most recently established division, freshbaked PR, creating a PR and design department capable of planning, designing and implementing innovative, attention-grabbing communications campaigns for clients in Wales.

Andy Rees, creative director of limegreentangerine, said; "freshbaked is quickly establishing itself as one of Wales’ most dynamic companies and we’re delighted to join them at this exciting time. Like us they operate in a very client-focused environment and this move will be beneficial to all parties involved allowing us to build on the range of services we can offer our clients.

“Teaming up with freshbaked PR will mean that our clients can come to us for integrated communication campaigns and the new team will bring a refreshing alternative to Cardiff’s current PR and marketing scene.”

Originally founded as a training provider by husband and wife team Richard and Kate Matthews in 2004, a Group structure was set up in 2006 followed by diversifications into telecommunications and PR in 2007 and 2008 respectively.

Richard Matthews, Group managing director of freshbaked, said: "limegreentangerine has a fantastic track record of creating outstanding work that delivers results that go way beyond innovative, eye-catching design. The experience and expertise they can bring to the table will undoubtedly benefit clients across the freshbaked Group and likewise their clients will now be able to utilize the offerings of our divisions, specifically freshbaked PR.

“freshbaked PR has been going from strength to strength since it was established in June of this year and this strategic merger will enhance its offering with clients receiving an integrated PR and marketing service.”

The merger continues freshbaked Group’s strategy of establishing new divisions in saturated markets. Continues Matthews: “One of the main reasons why freshbaked exists because it is our belief that we make a difference. Not only do we make a difference for the clients we work for, but we make a difference to the people who work with us. In our experience, saturated markets tend to have some features in common: customers who have had a bad experience and not received value for money and complacent competition and it is in these markets that we are able to make a real difference. This will be no different with the merger with limegreentangerine and we’re looking for to the challenge of making an impact in the design community.”